Technology is influencing the practice of services marketing. It has resulted in tremendous potential for new service offerings. It is shaping the field of service enabling both customers
No doubt, yield management significantly improves revenues. It is an ideal solution to the problem of matching supply and demand. An organization face the following problems when it
Disadvantages, drawbacks or Challenges in distributing services through electronic channels The service principals face the following problems in distributing services through electronic channels: customers are active and they
The service principal provider encounters the following challenges while involving agents and brokers in distribution process: Disadvantages of delivering services through agents and brokers 1. Loss of control
The following are the benefits of electronic channels. Consistent delivery for standardized services Low cost Customer convenience Wide distribution Customer choice Quick customer feedback. Benefits of electronic channels
The advantages of using agents and brokers are explained below: Advantages of agents and brokers 1. Reducing selling and distribution costs: If a service firm needs to contact
Who is an Agent? An agent is an intermediary who acts on behalf of a service principal. He is authorized to make agreements between customers and the principal.
Franchising offers various benefits to both franchisee and franchisor in many ways. The following are some of the disadvantages of franchising to franchisee and franchisor.. Disadvantages of franchising
Advantages of Franchising Under franchising, the service provider develops the business format and licenses it to others. A franchisor expands his business through franchising as it offers certain
Determining the number of franchises A franchisor typically begins by developing a business concept which is unique in some ways. It may be a fast food concept with