International trade is the exchange of goods and services across national borders. It has been an essential aspect of the global economy for centuries, playing a vital role
What is Market sentiment? Market sentiment refers to the overall attitude or mood of investors towards the market or a specific asset, such as a stock or a
Advantages of International Trade 1. Advantages of specialization and division of labour It is beneficial in several respects. Important advantage is the division of labour and the consequent
What is International Trade? The term “trade” generally means exchange of goods among different individuals. If such exchange of goods takes place between two individuals or firms of
What is Consumer Sales Promotion? Sales promotion aimed at consumers is called ‘consumer sales promotion‘. It aims at stimulating consumers. The main consumer promotion tools include samples, coupons,
Arguments in favor of Middlemen in Channel of Distribution Although there have been certain criticisms leveled against the middlemen, the functions performed by them are very important. The
Important factors to be considered in design of export packaging There are certain special factors to be considered in export packaging design. These factors relate to Language Regulations
Different Approaches to the study of Marketing 7 different approaches to studying marketing are discussed briefly as below. 1. Product approach in studying marketing The focus here is
What are the different types of quotations that an exporter can offer to importers? This is otherwise called Terms of Sales. What is Terms of Sale? Terms of
8 Important characteristics of most successful brands A brand’s strength lies in the minds of customers. Brand knowledge installed in their minds is the foundation of brand equity.
