Tag: international marketing
Business Economics
Advantages of International Trade 1. Advantages of specialization and division of labour It is beneficial in several respects. Important advantage is the division of labour and the consequent specialization. …
Business Economics
What is International Trade? The term “trade” generally means exchange of goods among different individuals. If such exchange of goods takes place between two individuals or firms of the …
Retail Marketing
What is Consumer Sales Promotion? Sales promotion aimed at consumers is called ‘consumer sales promotion‘. It aims at stimulating consumers. The main consumer promotion tools include samples, coupons, demonstration, …
Retail Marketing
Arguments in favor of Middlemen in Channel of Distribution Although there have been certain criticisms leveled against the middlemen, the functions performed by them are very important. The following …
Import and Export
Important factors to be considered in design of export packaging There are certain special factors to be considered in export packaging design. These factors relate to Language Regulations in …
International Marketing
Different Approaches to the study of Marketing 7 different approaches to studying marketing are discussed briefly as below. 1. Product approach in studying marketing The focus here is the …
Import and Export
What are the different types of quotations that an exporter can offer to importers? This is otherwise called Terms of Sales. What is Terms of Sale? Terms of sales …
Brand Management
8 Important characteristics of most successful brands A brand’s strength lies in the minds of customers. Brand knowledge installed in their minds is the foundation of brand equity. Managers …
International Marketing
Marketing Information System (MIS) A company should establish a system to interpret the market information available to it efficiently. The system is expected to do more than mere data …
Import and Export
When was FIEO established? The federation of Indian Export Organization is an apex body of various export promotion organizations and institutions. It was established in 1965 with its registered …
