What is a Questionnaire? A questionnaire is a form prepared and distributed to secure responses to certain questions. It is a tool for obtaining response to questions by
Export of quality products is one of the important determinants of success in international marketing. Inferior quality of the product spoils the image of not only the product
History and operations of W.T.O World Trade Organization (WTO) is the successor to General Agreement on Tariffs and Trade (GATT). According to the agreement reached in the Uruguay
International Marketing Research International marketing managers operate in a highly risky and complex environment. If a company is to survive in the international marketplace, it is important that
The cost structure has a greater influence on pricing in International marketing. There is a close relationship between prices, costs and sales volume of a product, because the
Advantages of Direct Exporting The various advantages of direct exporting may be discussed as follows, 1. Direct Exporting helps to have better knowledge of the Market The great
Disadvantages of indirect exporting Though indirect exporting is advantageous in many respects, one cannot underrate its drawbacks. The serious limitations of indirect exporting are: 1. Too much dependence
Of the potential sources of problems of planning in international marketing, it is the relationship between headquarters and local subsidiary staff which is likely to be the largest
Many marketing experts have argued that a well-developed planning process is fundamental for the achievement of a coherent approach when attacking international markets. The principal benefits of planning
Choosing best agency for International Market Research Whether the company chooses to do all the research in-house or to use an agency will largely be determined by factors