Principles of Direction
Following are the principles of direction:
1. Harmony of Objectives: Harmonizing the individual’s objectives with the group objectives is the first principle of directing. Persons join the concern for getting their physiological and psychological needs satisfied. They are expected by the organization to work in such a manner to achieve the organizational goals. Individuals also work well only when they feel that their personal goals will be satisfied. Thus, directing function must first of all resolve the conflict between the individual’s goals and organizational goals.
2. Unity of Direction: Another important principle of direction is that the orders should be received by the subordinates from only one superior. In other words, there should not be dual subordination. Dual subordination brings disorder, confusion, chaos and undermines authority and leads to instability. The subordinates should report to only one superior.
3. Direct Supervision: It is essential for the managers to have a direct and personal contact with their subordinates because direction involves motivating the subordinates toward work. Direct supervision makes the subordinates happy and boosts their morale. It also ensures quick feed back of necessary information.
4. Appropriate Leadership Style: Leadership is a process of influence exercised on group members by the leader in the work environment. There is no one universally acceptable leadership style. No single style is suitable to all situations. The style varies with the situations. Therefore, a manager should exhibit appropriate leadership style i.e., the style that is suitable to a given situation.
5. Appropriate Direction Techniques: Direction techniques that are used by the managers should be appropriate i.e., it should be suitable to superiors, subordinates and the situation so as to ensure efficiency of direction.
7. Use of Motivation Techniques: Managers should develop selective motivation techniques such as money, pay, status, promotion, etc., So that the productivity and the quality of the products can be increased. Motivation ensures higher job satisfaction.
8. Follow Up: Directing is a never ending process. It involves continuous supervision, advice, counseling and assisting the subordinates in the performance. of their jobs. So it requires continuous feed back which is essential to make necessary modifications in the activities of the management.