Definition of Salesmanship Salesmanship has been defined in different ways by different writers. In the words of Peterson and Wright, Salesmanship is the process whereby the seller ascertains
Definition of Sales Organization A good sales organization can be defined as one where the functions are carefully planned and coordinated towards the objective of putting the product
What is Waste in Advertising? When an advertising campaign fails to achieve its objectives, we call it waste. The major objectives of advertisement are to attract attention, to
Sources of Powers in an organization The sources of powers in an organization can be divided into two categories namely Internal sources, and External sources of powers. They
Who makes Strategic Decisions in an Organization? Most part of the strategic management is done through strategic decision-making. Strategic decision-making is not only crucial but also critical and
10 Most important functions of a Group Leader A group leader undertakes the following functions: 1. He represents the undertaking and its purposes, ideals, philosophy and problems to
Strategy vs Policy The following are some of the differences between strategies and policies. 1. Policies are guidelines or paths of action to reach the goals, while strategies
What is a Resource Audit? Audit conducted to understand the strengths or weaknesses of the resource base of a firm is called a resource Audit. In other words,
Tools of Social Responsibility of Business Smooth relationship and understanding can be developed between the business and the community through the development of communication media or tools which
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