What is Consumer Sales Promotion? Sales promotion aimed at consumers is called ‘consumer sales promotion‘. It aims at stimulating consumers. The main consumer promotion tools include samples, coupons,
What are Departmental Stores? Departmental stores are large scale retail stores selling under one roof under a single control. They deal in a variety of goods. They are
Who are Fixed Shop Retailers Retailers who have a fixed shop and have a permanent place for business are called fixed shop retailers. There are 4 types of
Who are Itinerant retailers? Itinerant means traveling from place to place. Itinerant retailers have no fixed place of business. They move from place to place for selling their
Problems of Depository System in India Despite the various benefits of the depository system, investor, particularly the retail investor is shy of demat trading. The following points explain
Meaning of Private Placement of Securities Private placement method is a method of marketing of securities whereby the issuer makes the offer of sale to individuals and institutions
The following are some of the important criteria for selecting newspaper for advertising. Circulation of Newspapers. Advertisement Tariff. Availability of Space. Colour Advertisements. Difficulty in reaching target audiences.
Advertising in Newspapers It is almost impossible to imagine a life without newspapers. Newspapers give news, views, ideas, interpretations, opinions, comments and explanations covering social, economic, political, educational,
Controversial Effects of Advertising The persuasive role of advertising is presumed to have an impact on society’s values and life styles. In determining the ill-effects of advertising, there
Social ill-effects of Advertisements Though advertisements have several positive effects, there are equally strong arguments focusing on the ill-effects of advertisements. The ill-effects of advertisements on society are