Direct Mail Advertising Media Like outdoor advertising, direct advertising is the oldest method of reaching a consumer or a prospect. There is good deal of confusion with the
Limitations of Consumer’s Sovereignty Is consumer really an-undisputed ‘monarch’ in a capitalistic economy? Are there any limitations to his powers? To what extent can this consumer-king extend his
Monetary Implications of Modern Banking Operations Central bank regulates the money supply through monetary policy in order to achieve specific objective. The monetary policy of a Central bank
Factors Influencing M.B.O. Programme The Management By Objective programme is gaining popularity due to certain factors, such as: 1. The dynamic nature of the environment in which the
The benefits of depository system may be studied under four heads namely, Benefits to investors, Benefits to companies, Benefits to intermediaries; and Benefits to the capital market. Benefits
A good investment programme is one which is consistent with the objectives of the investor, i.e., it should have all the advantages of fruitful investment. The following are
A salesman who is able to recognize the buying motives of customers, can successfully influence his customers. In modern marketing, the salesman is not selling a product but
Sometimes, customers patronize a store or shop, driven either by their emotional or rational choice. There are certain factors which are responsible for arriving at such a choice.
Rational Product Buying Motives Generally, people are rational in buying. The rational buying motives are based on one’s thoughts and judgement. Consumers purchase a product by testing, comparing
In product buying motives, the customer is drawn towards the product due to some physical or psychological attraction of the product. The product may be cheap, attractively designed,