There are some fundamental differences in the styles of management adapted by Western and Eastern managers as illustrated below. Differences in management style Western Managers Eastern Managers Is
Many marketing experts have argued that a well-developed planning process is fundamental for the achievement of a coherent approach when attacking international markets. The principal benefits of planning
One of the most difficult challenges for brand management is the threat of brand piracy. Research suggests that the problem of forgery of famous brand names is increasing
Globalization of Global firms As communication technology improves, the speed with which information and knowledge can be accessed and transferred, so the world becomes smaller. This does not
Problems in Globalization of Retailing Over the last two decades a number of successful domestic retailers have tried to enter new markets but have had little success. The
The implications of pursuing a global marketing strategy are that organizations must continually expand into what are likely to be less attractive markets, perhaps tertiary opportunities from Harrell
There are serious pitfalls associated with mergers and acquisitions particularly where they involve cross border ownership and cooperation. Finkelstein (1998) refers to a study of 89 US companies
What is a Multi domestic strategy? The multi domestic or multi-national market concept focuses on maximizing the company’s effectiveness and efficiency in exploiting economies of scale, experience and
Choosing best agency for International Market Research Whether the company chooses to do all the research in-house or to use an agency will largely be determined by factors
What is Country risk? The country risk is an index that attempts to measure the degree of risk associated with a country for foreign investment. Investors, when making their