What is Information Processing? Marketers want to know how consumers respond to their advertising messages Advertisements provide various stimuli with regard to product, brand names, prices etc. Consumers
Influence of Personality on Behavior of Employee The behavior of a person is considerably influenced by his personality traits. In the workplace the manner in which an employee
The consumption function or the propensity to consume is not static and there are various factors influencing it for a change. Though in the short period, the propensity
Classification of Customers on the Basic of Area The customers can be classified on the basis of the area they come from. The demand and needs of customers
Customers may be classified on the basis of their characteristics. It is one of the most important classifications of consumers available for a salesman. By observing the behavior
Classification of Consumers on the Basis of Sex Customers may be classified on the basis of sex; namely Male Consumer and Female Consumer. 1. Male Consumers Male customers
A salesman who is able to recognize the buying motives of customers, can successfully influence his customers. In modern marketing, the salesman is not selling a product but
Sometimes, customers patronize a store or shop, driven either by their emotional or rational choice. There are certain factors which are responsible for arriving at such a choice.
Rational Product Buying Motives Generally, people are rational in buying. The rational buying motives are based on one’s thoughts and judgement. Consumers purchase a product by testing, comparing
In product buying motives, the customer is drawn towards the product due to some physical or psychological attraction of the product. The product may be cheap, attractively designed,
