Business Risk | Meaning | Internal and External Business Risks

Meaning of Business Risk

Business risk is that portion of the unsystematic risk caused by the prevailing environment of the business. In other words, business risk is a function of operating conditions being faced by a firm. These risks influence the operating income of a firm and consequently the dividends. Every company has its own objectives and goals and aims at a particular gross profit and operating income. It expects itself to pay to its shareholders a certain rate of dividend and plough back some profits.

Business Risk

Business Risk – Meaning, Internal Risk, External Risk

For example, suppose operating incomes are expected to be 10% in a year, business risk would be low when operating income varies between 9 and 11%. If the operating income is as low as 5% or as high as 16%, then the business risk is high.

Business risk can be divided into two broad categories, namely

  1. internal business risk and;
  2. external business risk.

Internal business risks

Internal business risk is associated with the internal environment of the firm. The internal business risks are such that the firm has to conduct its business within its limiting environment. The internal business risks will vary from firm to firm depending upon the constraints in the internal environment. Thus, each firm has its own set of internal risks and the firm’s success depends upon the ability in coping with these risks.

The important internal risks include:

  1. Fluctuations in sales,
  2. Research and development,
  3. Personnel Management,
  4. Fixed Cost; and
  5. Production of single product.

1. Fluctuation in the sales

Every company strives to maintain its market share. In the competitive market, loss of customer will lead to loss of profit. So, a company should build a strong customer-base by employing appropriate channels of distribution and a dedicated sales force to help build a strong customer base.

2. Research and development

In the modern business world, some products become obsolete due to abrupt changes in tastes and preferences or technology. To overcome the problem of obsolescence, a company has to concentrate on in-house research and development. Research should be undertaken constantly to introduce new products replacing the old ones. Expenditure incurred on research and development will help promote the operational efficiency of the firm in the long run.

3. Personnel Management

The operational efficiency of the firm ultimately depends upon the management of personnel of the company. Frequent strikes and lock outs would affect the rate of production. Consequently, the labour productivity which is key to the operational efficiency, would suffer. By offering attractive compensation plans, a highly motivated labour force can be formed. This would boost

  1. the employee’s morale,
  2. higher productivity; and
  3. less wastage in the production processes.

4. Fixed Costs

Proper control over costs can minimize the risks that arise out of the cost behavior of the factors of production. A high fixed cost during recession or low demand for product is disadvantageous to the firm. The firm cannot aim at reducing the fixed cost at that stage. So, the fixed cost proportion has to be kept reasonably so as to not to affect the profitability of the firm.

5. Production of Single Product

When a firm produces a single product, the rate of internal risks will be certainly higher. The profitability of the firm solely depends upon a single product. The fall in demand for the product would reduce the profitability. On the other hand, if the firm has a number of product items, a fall in the demand for one product may be compensated by the rise in demand for other products.

External Business Risks

External business risks are associated with circumstances beyond a firm’s control. Each firm has to deal with specific external factors that may be unique and peculiar to its industry. However, important external factors influencing all businesses are:

  1. Business cycle,
  2. Demographic factors,
  3. Government policies; and
  4. Social and regulatory factors.

1. Business Cycle

The most important external factor is probably the business cycle. The fluctuations of the business cycle would lead to fluctuations in the earnings of the firm. During recession, the demand for products falls greatly. So, most of the firms may even be forced to close their business. On the other hand, during the boom period, there would be a great demand for the products. Some industrial concerns move automatically with the business cycle while others move counter cyclically.

A successful firm is one which is able to move counter cyclically during the recessionary period. The effects of the business cycle vary from one company to another. In some cases, the recession may lead to fall in the profit and growth rate of the firm, whereas in other cases the firms with inadequate customer base are forced to close down their business.

2. Demographic Factors

External business risks arise out of demographic factors such as geographical distribution of population by age group and race. Demographic factors influence to a great degree the working of business units. The success of business operations depends on the health, education and skills of the employees besides their attitude towards work. Poor productivity in business units is due to poor health, education and lack of skill of their employees. A country which is endowed with educated and good citizens produces excellent entrepreneurs and successful business units.

3. Government Policies

Risks also arise due to changes in the government policies. Every government pursues its own policy. In India, whenever there has been a change of government, we have witnessed significant changes in the overall policies affecting the business.

For example, Liberalization policy was introduced when Shri. Manmohan Singh was the finance minister in early 1990s. Subsequently, during the rule of Bharathiya Janatha party, there was pressure on the government to give importance to Swadeshi industries. So,any changes in policies towards nationalization, disinvestment, foreign direct investment and the role of multi-national companies, etc., significantly affect the cost and availability of funds for investment in securities.

4. Social and regulatory factors

The profitability of the industry is affected by regulatory forces over the general operating environment. Environmental Protection Act, price control, fixation of quotas, import and export control, policies with regard to monetary and fiscal matters can affect the revenues of the firms.

Generally, risk is more prevalent in industries related to public utility services such as banking, insurance, telecommunication, transport, etc. The government’s tariff policy has a direct bearing on the earnings of the telecom sector. Similarly, the RBI’s directives with regard to interest rates, lending policies, etc., affect the profitability of the banking sector.

For example, the directives issued by the Pollution Control Board over the treatment of effluent in leather industry has affected the prosperity of leather industry.

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