Meaning of Sales Forecasting Prediction of future sales is what is known as sales forecasting. Every manufacturer makes an estimation of the sales likely to take place in
Salesmen remuneration plan – Conditions to be fulfilled The salesmen play a crucial role in determining the progress of any business. The manner in which they will be
Recruitment of Salesperson The recruitment of salesperson shall start with the task of determining the number of people to be inducted into the organization. The number of salespersons
What is Salesmanship? Salesmanship is an elaborate process of meeting a potential buyer, convincing him about the product of the company and persuading his to buy it. Thus,
Sales Promotion – Meaning The most important tool used in promotion is sales promotion. Most consumers relate ideas of marketing to the use of sales promotion techniques. The
Sales presentation becomes effective when the following guidelines are followed. Guidelines for effective sales presentation in services 1. Identifying buyer needs and expectations, applying technical and professional skills
Selection of Sales Territory The success of a selling programme largely depends on a proper selection of territories because if territory potential is properly assessed in terms of
What is Delivery of Goods? Delivery of Goods in the Sale of Goods Act is defined as a voluntary transfer of possession from one person to another. Thus,
Types of channels of distribution Channels of distribution are of various types such as Through Jobbers, Direct to consumer, Direct to retailers, through brokers or agents etc., as
Price of goods or products are decided according to the prevailing market condition. As a marketing strategy, sometimes products are sold below cost of production. An effective pricing
