Objectives of cross cultural marketing The marketer should determine his international marketing objectives while entering the cross cultural marketing. Various options are available to an international marketer. The
Consumer Involvement and buying behavior Like motivation, involvement too is an internal state of mind which a consumer experiences. It makes one analyze and rationalize his/her choice. Involvement
Reason for slow growth of consumer movement in India The reasons for the slow growth of consumer movement in India may be discussed under the following headings: Poverty
Sub-Cultural division and Consumption pattern of consumers in India The influence of culture is inevitable in our societal living. However, within a larger society, there are sub systems
What is Opinion Leadership? The most important thing for the marketer is to understand about the role of ‘opinion leadership’ in marketing of goods and services. Opinion leadership
Importance of personal selling in financial services The importance of personal selling in marketing of financial services may be summarized as follows: 1. Personal selling highlights potential customers