10 Emotional Product Buying Motives of Consumers
In product buying motives, the customer is drawn towards the product due to some physical or psychological attraction of the product. The product may be cheap, attractively designed, colorful, …
Tag: consumer behaviour
Characteristics features of Social Class in India
Characteristics features of Social Class in India Social class is the segment of a society arrived at by a hierarchical classification of individuals and families with a distinct status. …
Need for studying consumer behaviour
Need for studying consumer behaviour Buyer behavior is studied to predict buyers’ reaction in markets. If a firm understands its customers, it becomes successful in the market place. The …
Consumer and Consumer Behavior | Scope | Ways to find
The study of the subject consumer behavior enables marketers to understand and predict the behavior of a consumer at the market place. It is concerned not only with what …
Guidelines for Effective Problem Resolution
Guidelines for Effective Problem Resolution 1. Admit mistakes and do not be defensive: Acting defensively may suggest that the organization has something to hide or is unwilling to act …
Different Kinds of Buying by Consumers
Different Kinds of Consumer Buying A brief idea of the various kinds of buying by consumers, identified by marketing experts, is given below: 1. Hand-to-mouth buying It refers to …
Factors determining buyer behavior
Factors determining buyer behavior There are various factors that determine buyer behaviour such as Geographic factors, Demographic factors, Cultural factors, Social factors and Socioeconomic factors as seen in the …
Need for Consumer awareness against unethical practices of sellers
Need for Consumer awareness Although it is said that ‘consumer is the king’, in the market, there are a number of undesirable activities taking place targeting the consumer. Some …
5 Important stages in a decision making process
Important stages in a decision making process The decision making process passes through 5 important stages. They are Recognition of Problem Search of Information Alternative Evaluation Choice of Product …
Socialization of family members | Consumer Socialization
Socialization of family members The socialization of family members is the central family function. The socialization responsibility of parents is constantly expanding. For example, parents are anxious to see …