Sales Promotion The advertising programme aims to nurture awareness and attitude among customers regarding the product or service. The extent to which such attitude or awareness generates the
Policy Implications and Contentious Issues of eCommerce The following are some of the policy implications and contentious issues of eCommerce Financial E-commerce erases the national boundaries. For the
5 Important Functions of Business Policies The important functions of business policy are: 1. Objectives of the company are defined and classified. 2. The planning function is done
15 Important Features of good business policies The following are some of the important and essential features of good business policy. 1. Policies act as guidelines to managers
For policies to be effective, they should be sound. For any business, such policies properly elucidated and correctly understood by all concerned in it are a prerequisite for
Factors affecting business ethics The business executive working as a professional manager has to decide what is ethical or unethical. Many factors influence this decision. In part, what
Meetings of the Board of Directors The directors of the company are the representatives of the shareholders. They manage the company on behalf of the shareholders. Periodicity of
A company meeting refers to the gathering of members of the company for discussion on company issues. Meetings are held to transact business which are of a routine