Different Approaches to the study of Marketing 7 different approaches to studying marketing are discussed briefly as below. 1. Product approach in studying marketing The focus here is
What are the different types of quotations that an exporter can offer to importers? This is otherwise called Terms of Sales. What is Terms of Sale? Terms of
Full cost pricing method in export In a full cost pricing method, the export price should be able to recover all costs, both fixed and variable costs. In
Middlemen participating in the channel function The distribution channel starts with the producer and ends with the consumer. In between, there are many intermediaries or middlemen. These middlemen
Factors responsible for causing internal risks in investment The following are some of the factors responsible for causing internal risks in investment. Incorrect decision taken with regard to
Enquiry relating to Professional Misconduct of Chartered Accountant The First and Second Schedules of the Chartered Accountants Act, list the circumstances / situations in which an Accountant shall
Types of Audit Report There are four types of Audit Report. They are— Clean Report Qualified Report Disclaimer Negative Report They are briefly explained as follows. 1. Clean
What is an Annual Audit or Periodical Audit? A final or completed audit is commonly understood to be an audit which is not commenced until after end of
8 Important characteristics of most successful brands A brand’s strength lies in the minds of customers. Brand knowledge installed in their minds is the foundation of brand equity.
Marketing Information System (MIS) A company should establish a system to interpret the market information available to it efficiently. The system is expected to do more than mere