Various advantages or effects of total quality management are discussed under the following headings Advantages of Total Quality Management (TQM) 1. TQM helps in energizing the innovation process:
What are reference prices? Prices that help customers to perceive the value of goods and services offered to them are called reference prices. Generally, customer’s use price as
Demand-based pricing is one of the major approach to pricing. Under this method, the service provider does not consider cost of service rendered by him. He allows the
Competition based pricing of services Prices charged by different firms in the same market is the main focus of Competition-based pricing. This approach is commonly used in two
Certain pricing structures are typically used to set the prices on services. They are Cost-based pricing, Competition-based pricing and Demand-based pricing. The following article explains the cost based
How to improve productivity in service industries? Raising the productivity in service industries is the single greatest challenge the managers are facing at present. The diversity in knowledge,
What is Public Relation? A company must relate constructively to a large number of interested public. Public is any group that has an actual or potential interest in
Sales presentation becomes effective when the following guidelines are followed. Guidelines for effective sales presentation in services 1. Identifying buyer needs and expectations, applying technical and professional skills
Pricing decision of an organization is affected by various internal and external factors. As for internal factors are concerned, please refer to this article: Internal factors affecting pricing