Middlemen participating in the channel function The distribution channel starts with the producer and ends with the consumer. In between, there are many intermediaries or middlemen. These middlemen
Different Kinds of Consumer Buying A brief idea of the various kinds of buying by consumers, identified by marketing experts, is given below: 1. Hand-to-mouth buying It refers
What is a Departmental Store? A departmental store is one that sells different kinds of goods. Grains, edible oils, different brands of biscuits, chocolates, soaps, toothpaste, face powder,
Need for Consumer awareness Although it is said that ‘consumer is the king’, in the market, there are a number of undesirable activities taking place targeting the consumer.
How to forecast demand for new products? Demand forecasting for the new products requires special skill and techniques as they are new products and no previous data will
Objectives of Differential Pricing The following are the objectives of differential pricing. 1. Maximize Revenue Firms adopt differential pricing in order to maximize their revenues by appropriating the
Selling space is a key resource in retailing. It will be finite and of specific shape and dimension. Airlines and hoteliers apply yield management techniques to their seats
Sales Promotion – Meaning The most important tool used in promotion is sales promotion. Most consumers relate ideas of marketing to the use of sales promotion techniques. The
Future and Changes expected in Retail Industry The following are some of the possible changes which retailers need to decide on soon. 1. Increased access and variety through