Meaning of brand power Power brands are key drivers of economic values of a corporation. Brand power transforms a plain product into an economic entity worth many times
Meaning of Aggressive Selling Aggressive selling (also known as offensive selling) refers to the various sales efforts made aggressively or vigorously by a manufacturer to obtain increased volume
What is a Supermarket? A supermarket is a large retailing shop where goods are displayed in such a way that buyers select products for themselves. Buyers collect their
What is a Sales Territory? A sales territory refers to a geographical area assigned to a salesman for the purpose of marketing the products of his concern. Generally,
Techniques of Sales Forecasting There are several techniques or methods of sales forecasting, and a company may use one or more of them. The important techniques of sales
What is Sales Quota? A sales quota is a standard for measuring the achievement of salesman in a sales organization. Sales quota is the estimated volume of sales
The duties and responsibilities of a salesman differ from one business to another depending upon the nature of the business, the size of the business, the type of
Duties and Responsibilities of Sales Manager The following are some of the most important duties and responsibilities of Sales Manager in an organization. 1. One of the most
What is Consumer Sales Promotion? Sales promotion aimed at consumers is called ‘consumer sales promotion‘. It aims at stimulating consumers. The main consumer promotion tools include samples, coupons,
What are Departmental Stores? Departmental stores are large scale retail stores selling under one roof under a single control. They deal in a variety of goods. They are
