Brand Power | Meaning | 6 Important Characteristics
Meaning of brand power Power brands are key drivers of economic values of a corporation. Brand power transforms a plain product into an economic entity worth many times more …
Category: Retail Marketing
Aggressive Selling | Meaning | Aggressive vs Defensive | Circumstance | Methods
Meaning of Aggressive Selling Aggressive selling (also known as offensive selling) refers to the various sales efforts made aggressively or vigorously by a manufacturer to obtain increased volume of …
Supermarkets | Meaning | Features | Advantages | Disadvantages
What is a Supermarket? A supermarket is a large retailing shop where goods are displayed in such a way that buyers select products for themselves. Buyers collect their product …
Sales Territory | Meaning | Objectives | Factors Determining Allocation
What is a Sales Territory? A sales territory refers to a geographical area assigned to a salesman for the purpose of marketing the products of his concern. Generally, a …
9 Techniques of Sales Forecasting
Techniques of Sales Forecasting There are several techniques or methods of sales forecasting, and a company may use one or more of them. The important techniques of sales forecasting …
Sales Quotas | Meaning | Factors in fixing Sales Quotas
What is Sales Quota? A sales quota is a standard for measuring the achievement of salesman in a sales organization. Sales quota is the estimated volume of sales that …
Functions, Duties and Responsibilities of a Salesman
The duties and responsibilities of a salesman differ from one business to another depending upon the nature of the business, the size of the business, the type of selling …
Duties and Responsibilities of a Sales Manager
Duties and Responsibilities of Sales Manager The following are some of the most important duties and responsibilities of Sales Manager in an organization. 1. One of the most important …
9 Types of Consumer Sales Promotion Tools
What is Consumer Sales Promotion? Sales promotion aimed at consumers is called ‘consumer sales promotion‘. It aims at stimulating consumers. The main consumer promotion tools include samples, coupons, demonstration, …
Departmental Stores | Characteristics | Advantages | Disadvantages
What are Departmental Stores? Departmental stores are large scale retail stores selling under one roof under a single control. They deal in a variety of goods. They are divided …