Who is an Agent? An agent is an intermediary who acts on behalf of a service principal. He is authorized to make agreements between customers and the principal.
Franchising offers various benefits to both franchisee and franchisor in many ways. The following are some of the disadvantages of franchising to franchisee and franchisor.. Disadvantages of franchising
Advantages of Franchising Under franchising, the service provider develops the business format and licenses it to others. A franchisor expands his business through franchising as it offers certain
Determining the number of franchises A franchisor typically begins by developing a business concept which is unique in some ways. It may be a fast food concept with
What is Franchising? Franchising is a relationship in which the service provider (franchiser) develops and optimizes a format of service that it licenses to other parties (the franchisees)
Delivery of services through intermediaries Nowadays, many services are delivered by intermediaries. Two service marketers are involved in indirect distribution; the service principal and the service deliverer. The
The service marketer derives the following advantages by employing direct distribution. Advantages of direct distribution method of services 1. Direct channels are owned by the company itself. The
A distribution channel consists of a sequence of firms distributing a service from a producer to a consumer. There are two methods of distribution of services, namely, Direct
Various advantages or effects of total quality management are discussed under the following headings Advantages of Total Quality Management (TQM) 1. TQM helps in energizing the innovation process:
Standardization disregards marked differences in markets. The following are the strong reasons for adopting standardization. Why is standardization adopted in International Marketing? 1. Socializing forces prevailing worldwide are