An investigation is a thorough and in-depth examination of specific areas either to establish a fact or to evaluate a specific situation. It differs a lot from Audit,
Modern functions of banks as financial intermediaries 1. Banks helps in development of trade In the post independent era, the development of trade has greatly influenced the role
Importance of personal selling in financial services The importance of personal selling in marketing of financial services may be summarized as follows: 1. Personal selling highlights potential customers
The personal selling process consists of a series of steps. Each stage of the process should be undertaken by the salesperson with utmost care. The stages in personal
Managers in service industries are beset with the problem of low productivity. They are under the compulsion to raise the productivity of knowledge and service workers. The following
General Profitability Ratios Some profitability ratios are calculated in relation to sales, they are termed as General Profitability Ratios. Such ratios are presented below: Gross Profit Ratio. Operating
What is current ratio? It is otherwise called as working capital ratio. Current ratio may be defined as the relationship between current assets and current liabilities. Current ratio
Filing routine means receiving of papers, placing them in the concerned files and issue of files for ready reference. The establishment of a proper filing routine is necessary
Advantages of centralized mailing service The main object of centralized mail service is to handle the mail efficiently and economically. The following advantages have been derived from the
Brand loyalty could be a competitive weapon for a brand. Consumer products succeed in the market after creating a base of satisfied consumers. Brand loyalty provides an aura