Common Market entry strategies in International Marketing In internationalization, retailers adopt certain entry strategies to foray into foreign markets. Various entry strategies and their comparative merits and demerit
What is International Retailing? Retail internationalization is the transfer of retail operations outside the home market. It involves the international transfer of retail concepts, management skills, technology and
Travel Retail Industry In the era of intense competition, most companies contemplate different forms of distribution. Companies are able to sell direct to consumers from their place of
Characteristics of Retailing Retailers are referred to as middlemen or intermediaries. They occupy a middle position, receiving and gassing on products from producers and wholesalers to customers. Services
The term retailing is derived from the French word “retailer” which means ‘a piece of‘ or ‘to cut up‘. This implies the breaking of bulk quantities of the
What are Consumer Cooperative Stores? A consumer cooperative store is a retail unit owned and controlled by consumers. Any consumer can join the consumer cooperative store by buying
Hire purchase System Under hire purchase system, the seller agrees to sell the article on the condition that the buyer shall pay the purchase price through installments.The article
Advantages or Merits of mail order business Mail order system offers the following advantages. They are Less capital Requirement A wide market Unusual buying power No risks of
Guidelines to select best location for retail store The prerequisites for the success of retailing are selection of merchandise, sound pricing policy, layout and location of retailing business.
The merchandiser plays a pivotal role in the pursuit of the strategic objectives of the retailer. The merchandiser undertakes planning and controlling stock ranges and replenishment. To be