Methods of Sales Promotion Sales promotion can be effected in several ways. The following are some of them. 1. Sales Force Promotion Personal selling is highly essential in
Advertising is, no doubt, an indispensable aspect in the business world. But unscientific advertising (i.e., trial and error method of advertising devised without due deliberation as to its
Classification of Customers on the Basic of Area The customers can be classified on the basis of the area they come from. The demand and needs of customers
Customers may be classified on the basis of their characteristics. It is one of the most important classifications of consumers available for a salesman. By observing the behavior
Classification of Consumers on the Basis of Sex Customers may be classified on the basis of sex; namely Male Consumer and Female Consumer. 1. Male Consumers Male customers
The objectives of advertising may be classified into General objectives and Specific Objectives. General Objectives of Advertising General objectives are those that are followed by every company without
Sales Promotion Schemes Marketers employ a remarkable variety of sales promotion tools in marketing. A visit to your nearby supermarket will reveal numerous sales promotion schemes of various
What is Sale? If the property in the goods is transferred (transfer of ownership) from the seller to the buyer immediately it is known as sale. What is
Different Kinds of Pricing Different kinds of pricing followed in marketing are Odd Pricing, Psychological Pricing, Price based on the prevailing or ruling price, Prestige Pricing, Customary Pricing,