Tag: services marketing
Services Marketing
What is Franchising? Franchising is a relationship in which the service provider (franchiser) develops and optimizes a format of service that it licenses to other parties (the franchisees) for …
Services Marketing
Delivery of services through intermediaries Nowadays, many services are delivered by intermediaries. Two service marketers are involved in indirect distribution; the service principal and the service deliverer. The service …
Services Marketing
The service marketer derives the following advantages by employing direct distribution. Advantages of direct distribution method of services 1. Direct channels are owned by the company itself. The major …
Services Marketing
A distribution channel consists of a sequence of firms distributing a service from a producer to a consumer. There are two methods of distribution of services, namely, Direct sale …
Services Marketing
Various advantages or effects of total quality management are discussed under the following headings Advantages of Total Quality Management (TQM) 1. TQM helps in energizing the innovation process: “Innovate …
Services Marketing
What are reference prices? Prices that help customers to perceive the value of goods and services offered to them are called reference prices. Generally, customer’s use price as a …
Services Marketing
Demand-based pricing is one of the major approach to pricing. Under this method, the service provider does not consider cost of service rendered by him. He allows the demand …
Services Marketing
Competition based pricing of services Prices charged by different firms in the same market is the main focus of Competition-based pricing. This approach is commonly used in two situations: …
Services Marketing
Certain pricing structures are typically used to set the prices on services. They are Cost-based pricing, Competition-based pricing and Demand-based pricing. The following article explains the cost based pricing …
Services Marketing
How to improve productivity in service industries? Raising the productivity in service industries is the single greatest challenge the managers are facing at present. The diversity in knowledge, skill, …
