Methods of determining the total promotion budget Firms expend considerable amount on promotional activities. Four methods are employed in determining the budget for promotional expenditure. They are detailed
Sales Promotion The advertising programme aims to nurture awareness and attitude among customers regarding the product or service. The extent to which such attitude or awareness generates the
What are the Purposes of Advertisements? For a given market target, there are six purposes which an advertisement seeks to attain. It is possible to achieve more than
Sales promotions are vital for companies to increase sales and project their brand names. Sales promotion has its own advantages and disadvantages. When used moderately with careful planning,