A well-designed and well-organized salesmen training programme bestows several benefits on the firm as well as on the salesmen. The main advantages of a good training programme to
Causes of failure of advertisement Not all advertisements pay rich dividends for the marketers. Certain advertisements fail to bring profits for the marketers in view of any of
Direct Sales Marketing Promotion Methods In retail marketing, products are also sold directly either by the producer or retailer. These retailers follow different direct sales marketing promotion methods
Definition of Sales Organization A good sales organization can be defined as one where the functions are carefully planned and coordinated towards the objective of putting the product
Important promotion tools in dealer sales promotion Dealer sales promotion or Trade promotion is employed when products are sold through the retailers or wholesalers. Dealer sales promotion tools
Loyalty schemes Since the earliest days of commercial activity, concessions in the form of discounts have been offered to repeat customers as part of their sales promotion programs,
Salesmen remuneration plan – Conditions to be fulfilled The salesmen play a crucial role in determining the progress of any business. The manner in which they will be
Training of Salesperson Training takes a person from where he is to where he should be. The objective of training is to enable the salesman to perform his
Duties of a Promoter The following are the important duties and liabilities of a promoter: 1. Duty to Disclose The promoter is under a duty to disclose fully
Sales Promotion – Meaning The most important tool used in promotion is sales promotion. Most consumers relate ideas of marketing to the use of sales promotion techniques. The