Tag: product management
Cost Accounting
What are Joint Products? In a manufacturing process, a raw material may be converted into finished product. During the process of conversion, there is an emergence of waste, scrap, …
Business Management
Inventory Valuation Inventory valuation plays an important role in determining the profits of present and succeeding years of a company. For example, if the closing stock is overvalued, it …
Marketing
Classification of products Products are classified on several bases. Users, types of products, manner of purchasing and life span of goods are some of the important framework for classifying …
Marketing
Need for product levels in marketing In order to give benefits to customers, a marketer articulates the product concept. The product concept defines the whole range of benefits a …
Marketing
In the 20th century, the role of marketing in the success of a business cannot be underestimated. The sole purpose of a business is “To create a customer”. Essentially, …
Marketing
Product distinction may be achieved and maintained through frequent changes in product design. In this regard, marketing executives have to take two important policy decisions viz., The frequency with …
