Certain pricing structures are typically used to set the prices on services. They are Cost-based pricing, Competition-based pricing and Demand-based pricing. The following article explains the cost based
Pricing decision of an organization is affected by various internal and external factors. As for internal factors are concerned, please refer to this article: Internal factors affecting pricing
Prices set in services market are considerably influenced by characteristics of services. The impact of characteristics of services on pricing is discussed below: Characteristics of services and prices
Generally, internal factors can be controlled or altered. There are certain internal factors like organizational policies, differentiation in services, cost or service and marketing mix that affects pricing
A firm, in making a pricing decision, must anticipate the reaction of competitors. The competitors’ pricing activities or the possibility of such activities set a lower limit to
Various factors contributes to differential pricing in export. As conditions differ from one market to another, the price of the product cannot be the same in every market.