Steps involved in Pricing in International Marketing The task of determining prices in international marketing is a complex one. Particularly, it is complicated by fluctuating exchange rates which
Price is an integral part of a product. A product cannot exist without a price. Price affects demand. Price also affects even the economy of a nation as
Penetration pricing stimulates the market growth and capture market share by deliberately offering products at low prices. This aims at maximizing profits through effecting maximum sales with a
Types of Dumping Dumping is of several types. They are as follows. Sporadic dumping, Predatory dumping, Persistent dumping; and Reverse dumping. 1. Sporadic dumping: Manufactures practice sporadic dumping
What is dumping? Dumping is the practice of charging different prices for the same product in similar markets. It is a form of price discrimination. Imported goods are
What is Transfer pricing? Pricing of goods transferred from operations or sales units in one country to the units of company elsewhere is called Transfer pricing. This is
Understanding Price Skimming Price Skimming aims at reaching a segment of the market which is relatively price insensitive. Under this pricing strategy, the export firm fixes a very
What are reference prices? Prices that help customers to perceive the value of goods and services offered to them are called reference prices. Generally, customer’s use price as
Demand-based pricing is one of the major approach to pricing. Under this method, the service provider does not consider cost of service rendered by him. He allows the
Competition based pricing of services Prices charged by different firms in the same market is the main focus of Competition-based pricing. This approach is commonly used in two