Meaning of brand power Power brands are key drivers of economic values of a corporation. Brand power transforms a plain product into an economic entity worth many times
After being manufactured in factories brands are made available on retails shelves for consumers. In this physical sense, a brand is taken as a physical entity. Apart from
How to choose a brand strategy? Each branding strategy is driven by its own internal structure. Benefits accrue accordingly. Each strategy has its own strengths and weakness. So
8 Important characteristics of most successful brands A brand’s strength lies in the minds of customers. Brand knowledge installed in their minds is the foundation of brand equity.
What are Own brands? Own brands are the names given to consumer’ products produced by, or on behalf of distributors and sold under the distributor’s own name or
Brand loyalty could be a competitive weapon for a brand. Consumer products succeed in the market after creating a base of satisfied consumers. Brand loyalty provides an aura
Sometimes, managers push their lines beyond limits. Fast moving consumer goods (FMCGs) in particular are available in too many variants. There are several risks associated with the line
What are the reasons for line extensions? The reasons why managers favor line extensions may be discussed under the following headings: Customer Segmentation Customer need for variety Pricing
Essentials or Guidelines for Success of brands More and more new brands keep entering the market. But not all brands succeed. A brand is a commodity augmented by
What is a Trust Brand? Trust brands are those excellent brands which create faith in consumers. In the fierce competitive era, products have come to play the role
