Brand Power | Meaning | 6 Important Characteristics
Meaning of brand power Power brands are key drivers of economic values of a corporation. Brand power transforms a plain product into an economic entity worth many times more …
Tag: brand management
Common challenges faced by brands in marketing
After being manufactured in factories brands are made available on retails shelves for consumers. In this physical sense, a brand is taken as a physical entity. Apart from being …
Factors to be considered in choosing a Brand Strategy
How to choose a brand strategy? Each branding strategy is driven by its own internal structure. Benefits accrue accordingly. Each strategy has its own strengths and weakness. So the …
8 Important characteristics of most successful brands
8 Important characteristics of most successful brands A brand’s strength lies in the minds of customers. Brand knowledge installed in their minds is the foundation of brand equity. Managers …
Own Brands | Types | Advantages
What are Own brands? Own brands are the names given to consumer’ products produced by, or on behalf of distributors and sold under the distributor’s own name or trademark …
Brand Loyalty | Meaning | Levels of Brand Loyalty
Brand loyalty could be a competitive weapon for a brand. Consumer products succeed in the market after creating a base of satisfied consumers. Brand loyalty provides an aura of …
What are the risks involved in line extensions?
Sometimes, managers push their lines beyond limits. Fast moving consumer goods (FMCGs) in particular are available in too many variants. There are several risks associated with the line extensions. …
What are the Reasons for line extensions?
What are the reasons for line extensions? The reasons why managers favor line extensions may be discussed under the following headings: Customer Segmentation Customer need for variety Pricing breadth …
Essentials or guidelines for success of brands
Essentials or Guidelines for Success of brands More and more new brands keep entering the market. But not all brands succeed. A brand is a commodity augmented by added …
Trust Brands | Need for the creation of Trust Brands
What is a Trust Brand? Trust brands are those excellent brands which create faith in consumers. In the fierce competitive era, products have come to play the role of …