Tag: advertising agency
Advertising
Functional Departments of an Advertising Agency and their Responsibilities The organization of an advertising agency may be divided into various departments, each entrusted with a specialized function. Such functions …
Advertising
Roles played by various professionals in preparation of an effective and successful advertising campaign are briefly explained as follows. 1. Role of Account Director in preparation of advertising campaign …
Advertising
Nature of Advertising The following are the nature of advertising. 1. Element of Marketing Mix Advertising is an important component of the promotion mix. Promotion mix in turn is …
Advertising
Introduction Advertising Agency is one of the main component of the advertising industry. It is the facilitating institution of the advertising industry. Advertising agency helps the advertiser in the …
Advertising
Important Functions of Advertising Agencies The objective of an advertising agency is to see that its client’s advertisements lead to greater profits in the long run. Therefore, an advertising …
