Category: International Marketing
Articles on International marketing
Key challenges in International marketing research The challenges or problems experienced in overseas market research may be given as follows: 1. Multiplicity of markets: Problems of numerous markets are …
International Marketing
Advantages of questionnaire Use of questionnaire in field research offers the following advantages 1. The questionnaire has great potentialities when it is properly used. 2. It is an economical …
International Marketing
Export of quality products is one of the important determinants of success in international marketing. Inferior quality of the product spoils the image of not only the product but …
International Marketing
History and operations of W.T.O World Trade Organization (WTO) is the successor to General Agreement on Tariffs and Trade (GATT). According to the agreement reached in the Uruguay Round, …
International Marketing
Reason for Slow growth of Venture Capital Companies in India Though the investments from venture capital companies help a country in many ways, there are certain areas of concern …
International Marketing
Advantages and disadvantages of a marketing strategy Every marketing strategy has its own advantages and disadvantages. In the business world, there is no perfect marketing strategy. An entrepreneur must …
International Marketing
Disadvantages of indirect exporting Though indirect exporting is advantageous in many respects, one cannot underrate its drawbacks. The serious limitations of indirect exporting are: 1. Too much dependence on …
International Marketing
Globalization of Global firms As communication technology improves, the speed with which information and knowledge can be accessed and transferred, so the world becomes smaller. This does not mean …
International Marketing
Problems in Globalization of Retailing Over the last two decades a number of successful domestic retailers have tried to enter new markets but have had little success. The following …
International Marketing
Choosing best agency for International Market Research Whether the company chooses to do all the research in-house or to use an agency will largely be determined by factors such …
