Understanding Price Skimming Price Skimming aims at reaching a segment of the market which is relatively price insensitive. Under this pricing strategy, the export firm fixes a very
Export price quotations and incoterms It is quite usual to use certain trade terms in the international trade. These are the terms defined by the international chamber of
Key challenges in International marketing research The challenges or problems experienced in overseas market research may be given as follows: 1. Multiplicity of markets: Problems of numerous markets
Advantages of questionnaire Use of questionnaire in field research offers the following advantages 1. The questionnaire has great potentialities when it is properly used. 2. It is an
Export of quality products is one of the important determinants of success in international marketing. Inferior quality of the product spoils the image of not only the product
History and operations of W.T.O World Trade Organization (WTO) is the successor to General Agreement on Tariffs and Trade (GATT). According to the agreement reached in the Uruguay
Reason for Slow growth of Venture Capital Companies in India Though the investments from venture capital companies help a country in many ways, there are certain areas of
Advantages and disadvantages of a marketing strategy Every marketing strategy has its own advantages and disadvantages. In the business world, there is no perfect marketing strategy. An entrepreneur
Disadvantages of indirect exporting Though indirect exporting is advantageous in many respects, one cannot underrate its drawbacks. The serious limitations of indirect exporting are: 1. Too much dependence
Globalization of Global firms As communication technology improves, the speed with which information and knowledge can be accessed and transferred, so the world becomes smaller. This does not