Category: International Marketing

What is observation in marketing research? Observation is a natural way of gathering data. It is recognized as a scientific procedure. It is the direct means of studying people …

International Development Association (IDA) came into force in November 1969 as an affiliate and complementary institution of the World Bank. This institution was created to provide loans to less …

Activities of World Bank Important activities of World Bank are financial assistance, technical assistance, Inter organizational cooperation, training, assisting in research and studies, Evaluation of projects, Settlement of investment …

Penetration pricing stimulates the market growth and capture market share by deliberately offering products at low prices. This aims at maximizing profits through effecting maximum sales with a low …

What is dumping? Dumping is the practice of charging different prices for the same product in similar markets. It is a form of price discrimination. Imported goods are sold …

What is Transfer pricing? Pricing of goods transferred from operations or sales units in one country to the units of company elsewhere is called Transfer pricing. This is intra …

Export price quotations and incoterms It is quite usual to use certain trade terms in the international trade. These are the terms defined by the international chamber of commerce …