Advantages and Disadvantages of Sales Quotas
Advantages of Sales Quotas The following are some of the advantages and disadvantages of fixing sales quotas. 1. Sales quotas enable the management to estimate the total sales for …
Category: International Marketing
Articles on International marketing
4 Important Methods of Setting Sales Quotas
Methods of Setting Sales Quotas The sales quota is determined in many ways. 4 important methods of setting sales quotas are discussed as follows: 1. Top Management Downward method …
Different Approaches to study of Marketing
Different Approaches to the study of Marketing 7 different approaches to studying marketing are discussed briefly as below. 1. Product approach in studying marketing The focus here is the …
Market Information System (MIS) | Meaning | Definition | Characteristics
Marketing Information System (MIS) A company should establish a system to interpret the market information available to it efficiently. The system is expected to do more than mere data …
Indian Council of Arbitration | Objectives | Activities
When was Indian Council of Arbitration established? The Indian Council of Arbitration was established in 1965 as the apex arbitration body by the government. It promotes arbitration as a …
Primary and Secondary Data in Marketing Research | Merits and Demerits
What is a Primary Data in Marketing Research? Data collected originally by the researcher himself for the purpose of his study are known as primary data (datum is the …
State Trading Corporation | Objectives | Evaluation | Weakness
Incorporation of State Trading Corporation (STC) The State Trading Corporation (STC) was established by the Union Government in May 1956. It was incorporated under the Indian Companies Act, 1956. …
UNCTAD | Origin | Organization | Principles | Functions
Origin and History of United Nations Conference on Trade and Development (UNCTAD) The need for reducing disparities between the rich and the poor was keenly felt at the global …
Commodity Boards | Functions | Kinds of Commodity Boards in India
Commodity Boards in India The Government of India has set up Commodity Board as a separate organization to promote the export of commodities. Commodity Boards regard themselves as a …
Cost-Oriented Export Pricing | Methods | Merits | Demerits
Cost-Oriented Export Pricing The export price like domestic price structure begins on the factory floor. Apart from manufacturing costs, there is a variety of costs peculiar to export. Special …