What is Artificial Intelligence? Artificial Intelligence, commonly referred to as AI, is a field of computer science focused on creating systems that can execute tasks that traditionally require
What is Information Processing? Marketers want to know how consumers respond to their advertising messages Advertisements provide various stimuli with regard to product, brand names, prices etc. Consumers
Influence of Personality on Behavior of Employee The behavior of a person is considerably influenced by his personality traits. In the workplace the manner in which an employee
Meaning of brand power Power brands are key drivers of economic values of a corporation. Brand power transforms a plain product into an economic entity worth many times
Functional Departments of an Advertising Agency and their Responsibilities The organization of an advertising agency may be divided into various departments, each entrusted with a specialized function. Such
Roles played by various professionals in preparation of an effective and successful advertising campaign are briefly explained as follows. 1. Role of Account Director in preparation of advertising
Meaning of Aggressive Selling Aggressive selling (also known as offensive selling) refers to the various sales efforts made aggressively or vigorously by a manufacturer to obtain increased volume
The various economic and social advantages of advertising can be classified into different categories from the point of view of different categories of person involved. They are: Advantages
The consumption function or the propensity to consume is not static and there are various factors influencing it for a change. Though in the short period, the propensity
Economic Benefits of Advertising An assessment of the role of advertising in the economic system offers the following benefits: Advertising is a guide to prospective buyers — Information