Important Primary functions of Advertising Among various primary functions, the following are very important functions of advertising. 1. Advertisements increase sales The main function of advertising is to
Introduction Advertising Agency is one of the main component of the advertising industry. It is the facilitating institution of the advertising industry. Advertising agency helps the advertiser in
Important Functions of Advertising Agencies The objective of an advertising agency is to see that its client’s advertisements lead to greater profits in the long run. Therefore, an
Salesmanship is of utmost importance in the modern business world. It is helpful to the producers, distributors, the customers, the community and the salesmen himself. Its benefits or
The following are some of the important criteria for selecting newspaper for advertising. Circulation of Newspapers. Advertisement Tariff. Availability of Space. Colour Advertisements. Difficulty in reaching target audiences.
Advertising in Newspapers It is almost impossible to imagine a life without newspapers. Newspapers give news, views, ideas, interpretations, opinions, comments and explanations covering social, economic, political, educational,
Controversial Effects of Advertising The persuasive role of advertising is presumed to have an impact on society’s values and life styles. In determining the ill-effects of advertising, there
Social ill-effects of Advertisements Though advertisements have several positive effects, there are equally strong arguments focusing on the ill-effects of advertisements. The ill-effects of advertisements on society are
The role of advertising in a society has been a subject of much debate. Advertising campaigns may be useful for consumers from the point of view of dissemination
A well-designed and well-organized salesmen training programme bestows several benefits on the firm as well as on the salesmen. The main advantages of a good training programme to