Stages in selection of Salesperson Once the source of recruitment has been decided, the next step is to solicit applications from eligible candidates. The following stages are normally
What is Salesmanship? Salesmanship is an elaborate process of meeting a potential buyer, convincing him about the product of the company and persuading his to buy it. Thus,
Selling space is a key resource in retailing. It will be finite and of specific shape and dimension. Airlines and hoteliers apply yield management techniques to their seats
What is Service Recovery? Service recovery relates to the planned systems and effort that a firm provides to correct a problem following a service failure with the specific
Essentials for successful implementation of service management The successful implementation of service management needs to consider the following vital areas. 1. Leadership and Commitment The senior management should
Future and Changes expected in Retail Industry The following are some of the possible changes which retailers need to decide on soon. 1. Increased access and variety through
What is International Retailing? Retail internationalization is the transfer of retail operations outside the home market. It involves the international transfer of retail concepts, management skills, technology and
Travel Retail Industry In the era of intense competition, most companies contemplate different forms of distribution. Companies are able to sell direct to consumers from their place of
Characteristics of Retailing Retailers are referred to as middlemen or intermediaries. They occupy a middle position, receiving and gassing on products from producers and wholesalers to customers. Services
The term retailing is derived from the French word “retailer” which means ‘a piece of‘ or ‘to cut up‘. This implies the breaking of bulk quantities of the