In spite of the various advantages derived out of advertising, there are people who hold the view that advertising is unnecessary. Economic Objections, Social Objections and Ethical Objections
Nature of Advertising The following are the nature of advertising. 1. Element of Marketing Mix Advertising is an important component of the promotion mix. Promotion mix in turn
Techniques of Sales Forecasting There are several techniques or methods of sales forecasting, and a company may use one or more of them. The important techniques of sales
How is Direct Mail prepared? A direct mail is prepared by the advertiser who knows how to prepare and present the communication to make the advertisement more effective.
Direct Mail Advertising Media Like outdoor advertising, direct advertising is the oldest method of reaching a consumer or a prospect. There is good deal of confusion with the
Differences between Advertising and Publicity Thus, the terms “advertising” and “publicity” are not identical. They are different from each other. The main differences between them are: It is
Radio Advertising in India Radio advertising can be aptly called word of mouth advertising. It is a different medium that attract us through sound. Its popularity was at
Television Advertising in India Television made its entry in 1950 in America and its impact was so deep that within a decade it spread over all European countries,
Selling is a two-way relationship. It benefits the buyer and therefore benefits the salesman himself. A salesman should have specialized knowledge of the commodity he is selling. Similarly,