Functional Departments of an Advertising Agency and their Responsibilities The organization of an advertising agency may be divided into various departments, each entrusted with a specialized function. Such
Roles played by various professionals in preparation of an effective and successful advertising campaign are briefly explained as follows. 1. Role of Account Director in preparation of advertising
Nature of Advertising The following are the nature of advertising. 1. Element of Marketing Mix Advertising is an important component of the promotion mix. Promotion mix in turn
Introduction Advertising Agency is one of the main component of the advertising industry. It is the facilitating institution of the advertising industry. Advertising agency helps the advertiser in
Important Functions of Advertising Agencies The objective of an advertising agency is to see that its client’s advertisements lead to greater profits in the long run. Therefore, an