Selection of a Trademark or Brand name It is difficult and important to choose a brand name or trade mark carefully, for it is tedious and expensive to
Concentrated marketing, also referred to as niche marketing or micro-marketing, is a business strategy that involves concentrating a company’s resources and efforts on a specific and narrowly defined
Impact of Business Diversification on Performance of Company All the M’s of Management (i.e., Men, machine, material, money and methods) are affected by a diversification programme. The company
What is product line contraction? Due to technological improvement and changes in customer’s tastes over time, products become obsolete and unprofitable. In such a state of affairs, it
Product-line modifications strategy generally involve changes in products or their respositioning by the enhancement of the promotional focus. The changes in product often furnish superior product satisfaction, thereby
When you are in the process of selecting the target markets, the marketing mix decisions must be evaluated. Basically, the elements for market mix decisions are the same
The forms of organization required to be established in foreign markets for direct exporting include branches and plant, licensing arrangements, joint ventures, exclusive agents and distributors. Creation of
One of the important decisions of the exporter is to decide upon the kind of organization he will create for direct exporting. These forms of organization are to
Introduction Growth is an essential ingredient in the success and vitality of an enterprise; and it can be effectively brought about by channelizing the firm’s capital into various
In all business organizations, a number of proposals are made for the addition of facilities to increase profitability. The managers concerned with product planning or production place emphasis