Category: Services Marketing

Top 10 Characteristics of Services

Characteristics of Services The following are the important characteristics of services in business. 1. Intangible nature As mentioned earlier, services are intangible or invisible. One cannot see, feel, taste …

Benefits of employee empowerment

Benefits of employee empowerment Research has proved that there are several positive benefits in empowering front line employees. David Bowen and Edward Lawler have pointed out the following benefits …

Important Role of the Servicescape

Provision of appropriate servicescape is of strategic importance. Services cape performs. a variety of roles which cause a favorable impact on customers. Important Role of the Servicescape The role of …