Category: Services Marketing

Benefits of employee empowerment

Benefits of employee empowerment Research has proved that there are several positive benefits in empowering front line employees. David Bowen and Edward Lawler have pointed out the following benefits …

Important Role of the Servicescape

Provision of appropriate servicescape is of strategic importance. Services┬ácape performs. a variety of roles which cause a favorable impact on customers. Important Role of the Servicescape The role of …