Who are Fixed Shop Retailers Retailers who have a fixed shop and have a permanent place for business are called fixed shop retailers. There are 4 types of
Who are Itinerant retailers? Itinerant means traveling from place to place. Itinerant retailers have no fixed place of business. They move from place to place for selling their
Arguments in favor of Middlemen in Channel of Distribution Although there have been certain criticisms leveled against the middlemen, the functions performed by them are very important. The
Direct Sales Marketing Promotion Methods In retail marketing, products are also sold directly either by the producer or retailer. These retailers follow different direct sales marketing promotion methods
Competitive Advantages of Information Technology in Retailing 1. Automating processes Automating a process render many advantages to the retailers. It reduces costs, increases accuracy, reduces processing times, enables
Methods of Planning and Calculating Inventory Levels Inventory levels are planned by employing certain methods such as Basic stock method; Percentage variation method; Week’s supply method; and Stock
What are unfair practices? Section 36A of MRTP Act, 1984 defines unfair practices to mean any trade practice which, for the purpose of promoting the sale, use or
What is a Retail Store? A retailer or retail store is a business enterprise whose primary source of selling comes from retailing. Retailing includes all the activities involved
Important promotion tools in dealer sales promotion Dealer sales promotion or Trade promotion is employed when products are sold through the retailers or wholesalers. Dealer sales promotion tools
What is Window display (outside display)? Window display induces persons to enter into the shop. It arouses the interest of passers-by and kindles a desire to buy the