Definition of Sales Organization A good sales organization can be defined as one where the functions are carefully planned and coordinated towards the objective of putting the product
What is Waste in Advertising? When an advertising campaign fails to achieve its objectives, we call it waste. The major objectives of advertisement are to attract attention, to
Ethical Issues in Advertising Ethics are moral principles and values that govern the actions and decisions of an individual or group. The decisions of marketers in advertising should
Competitive Advantages of Information Technology in Retailing 1. Automating processes Automating a process render many advantages to the retailers. It reduces costs, increases accuracy, reduces processing times, enables
Guidelines for Effective Problem Resolution 1. Admit mistakes and do not be defensive: Acting defensively may suggest that the organization has something to hide or is unwilling to
Methods of Planning and Calculating Inventory Levels Inventory levels are planned by employing certain methods such as Basic stock method; Percentage variation method; Week’s supply method; and Stock
What are unfair practices? Section 36A of MRTP Act, 1984 defines unfair practices to mean any trade practice which, for the purpose of promoting the sale, use or
What is a Retail Store? A retailer or retail store is a business enterprise whose primary source of selling comes from retailing. Retailing includes all the activities involved
Important promotion tools in dealer sales promotion Dealer sales promotion or Trade promotion is employed when products are sold through the retailers or wholesalers. Dealer sales promotion tools
What is Window display (outside display)? Window display induces persons to enter into the shop. It arouses the interest of passers-by and kindles a desire to buy the