Understanding Price Skimming Price Skimming aims at reaching a segment of the market which is relatively price insensitive. Under this pricing strategy, the export firm fixes a very
Export price quotations and incoterms It is quite usual to use certain trade terms in the international trade. These are the terms defined by the international chamber of
Key challenges in International marketing research The challenges or problems experienced in overseas market research may be given as follows: 1. Multiplicity of markets: Problems of numerous markets
Advantages of questionnaire Use of questionnaire in field research offers the following advantages 1. The questionnaire has great potentialities when it is properly used. 2. It is an
Export of quality products is one of the important determinants of success in international marketing. Inferior quality of the product spoils the image of not only the product
History and operations of W.T.O World Trade Organization (WTO) is the successor to General Agreement on Tariffs and Trade (GATT). According to the agreement reached in the Uruguay
What are reference prices? Prices that help customers to perceive the value of goods and services offered to them are called reference prices. Generally, customer’s use price as
Demand-based pricing is one of the major approach to pricing. Under this method, the service provider does not consider cost of service rendered by him. He allows the
Competition based pricing of services Prices charged by different firms in the same market is the main focus of Competition-based pricing. This approach is commonly used in two
Certain pricing structures are typically used to set the prices on services. They are Cost-based pricing, Competition-based pricing and Demand-based pricing. The following article explains the cost based