Different Approaches to the study of Marketing 7 different approaches to studying marketing are discussed briefly as below. 1. Product approach in studying marketing The focus here is
Middlemen participating in the channel function The distribution channel starts with the producer and ends with the consumer. In between, there are many intermediaries or middlemen. These middlemen
Marketing Information System (MIS) A company should establish a system to interpret the market information available to it efficiently. The system is expected to do more than mere
Different types of online advertising Ideal advertisement formats being in use on the web are given below. 1. Banner Ad A banner contains a short text or graphics
Different Kinds of Consumer Buying A brief idea of the various kinds of buying by consumers, identified by marketing experts, is given below: 1. Hand-to-mouth buying It refers
When was Indian Council of Arbitration established? The Indian Council of Arbitration was established in 1965 as the apex arbitration body by the government. It promotes arbitration as
What is an Auction Sale? It is a public sale in which different willing buyers participate. The goods are finally sold to the highest bidder, i.e., the one
What is a Primary Data in Marketing Research? Data collected originally by the researcher himself for the purpose of his study are known as primary data (datum is
Transfer of Property (Ownership rights) in a contract of sale The time of passing of property in goods from the seller to the buyer is important in view
Advertising in Radio Radio has been a traditional medium of advertising in India. ‘Vividh Bharathi’ and ‘FM’ are some of the most popular commercial networks of All India