Characteristics features of Social Class in India Social class is the segment of a society arrived at by a hierarchical classification of individuals and families with a distinct
Need for studying consumer behaviour Buyer behavior is studied to predict buyers’ reaction in markets. If a firm understands its customers, it becomes successful in the market place.
The study of the subject consumer behavior enables marketers to understand and predict the behavior of a consumer at the market place. It is concerned not only with
Guidelines for Effective Problem Resolution 1. Admit mistakes and do not be defensive: Acting defensively may suggest that the organization has something to hide or is unwilling to
Important stages in a decision making process The decision making process passes through 5 important stages. They are Recognition of Problem Search of Information Alternative Evaluation Choice of
Socialization of family members The socialization of family members is the central family function. The socialization responsibility of parents is constantly expanding. For example, parents are anxious to
Objectives of cross cultural marketing The marketer should determine his international marketing objectives while entering the cross cultural marketing. Various options are available to an international marketer. The
Consumer Involvement and buying behavior Like motivation, involvement too is an internal state of mind which a consumer experiences. It makes one analyze and rationalize his/her choice. Involvement
Reason for slow growth of consumer movement in India The reasons for the slow growth of consumer movement in India may be discussed under the following headings: Poverty
Sub-Cultural division and Consumption pattern of consumers in India The influence of culture is inevitable in our societal living. However, within a larger society, there are sub systems