Loyalty schemes Since the earliest days of commercial activity, concessions in the form of discounts have been offered to repeat customers as part of their sales promotion programs,
Differences between Traditional Marketing and Relationship Marketing Some of the most significant contrasts between the traditional approach of marketing – which we term the transactional approach – and
Explanation of Six Markets model in Relationship Marketing This ‘Six markets’ model is explained below: 1. Internal Markets Internal Markets comprises of employees who have the ability to