Understanding Umbrella Branding A common name is leveraged across a variety of products. Companies of the East found favor with Umbrella branding. Particularly Japanese and Korean companies favored
What is Line Branding strategy? Under line branding strategy, complementary products combine to form a complete whole with a common concept. For example, Lakme appeals to beauty concept
Understanding branding strategies Most companies started as single product companies. Factors such as desire to grow, increased manufacturing and marketing capabilities etc., tempt the companies to become multi-product.
Powerful brands generate more sales, secure more relative market shares and command premium. A brand succeeds at the cost of rival brands. A brand’s success lies in what
Basically, a brand extension is leveraging an existing brand to promote a product in a different category. There are various types of brand extension such as product form,
What is Brand extension? The brand extension involves using an existing brand name to launch a product in a different category. Brand extension relates to the process of
Selection of a Trademark or Brand name It is difficult and important to choose a brand name or trade mark carefully, for it is tedious and expensive to