Category: Brand Management

Range Branding Strategy | Merits | Demerits

Understanding Range Branding strategy Range branding permits brand’s expansion into nearby territories of complementary products which support the main product’s usage. Brands can move beyond product complementary. The expertise …

Types of Brand Extensions

Basically, a brand extension is leveraging an existing brand to promote a product in a different category. There are various types of brand extension such as product form, companion …