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Category: Brand Management

Own Brands | Types | Advantages

What are Own brands? Own brands are the names given to consumer’ products produced by, or on behalf of distributors and sold under the distributor’s own name or trademark …

Range Branding Strategy | Merits | Demerits

Understanding Range Branding strategy Range branding permits brand’s expansion into nearby territories of complementary products which support the main product’s usage. Brands can move beyond product complementary. The expertise …