Forms of Newspaper Advertising | Advantages | Disadvantages

Forms of Newspaper Advertising

There are various forms of advertising in newspapers. The advertisement can be given in the “Classifieds” columns of newspapers. It can also be given in any page and in any size as per the desire of the advertiser.

Newspaper Advertising - Forms, Advantages, Disadvantages

Newspaper Advertising – Forms, Advantages, Disadvantages

The advertisement may also be brought out in ‘news form’. At the end the word ‘ADVT’ is added to indicate that it is only an advertisement.

Sometimes, a series of advertisements is brought out in the same page and in the same place for a few days without any specific mention about the product or service. This creates an interest in the reader to look for the final message, which may be brought out after a few days.

Such a form of advertisement is known as “Teaser Advertisement“. Hutch, the cell phone company adopted such an approach while launching their service.

Advantages of Newspaper Advertising

1. It allows the advertisement matter to be brought out either in English or in any regional language.

2. The newspaper reaches every nook and corner and therefore its coverage is high.

3. As newspaper is published daily, the advertisement can be brought out quickly.

4. The newspaper also offers greater flexibility. The advertisement can be brought out according to the desire of the advertiser. He can bring it in any place and also in any page as per his wish. It allows scope for inserting pictures or photos along with the advertisement matter.

5. It is less expensive compared to advertising in other media.

6. The image of the newspaper becomes available to the advertiser and his product.

7. The cost of newspaper is less when compared to its benefits.

8. It contains something for everyone. Readership, therefore, is assured.

9. As it is read daily, continuous publicity is made available.

10. The public response to anything advertised in newspapers is generally spontaneous.

11. Advertisement can be given continuously and regularly.

12. The advertisement matter can even be lengthy.

Disadvantages of Newspaper Advertising

1. As the life of the newspaper is very short, it is difficult to make the advertisement create a lasting impression. Frequent advertising may become necessary.

2. The quality of the paper used is low. Therefore, desired visual effects may not be created.

3. There is no guarantee that the advertisement will be seen and read.

4. The advertisement matter will not reach the illiterate people

5. The advertisement may be carried to places where there may not be buyers for the product.

6. People read newspapers hurriedly. They may not, therefore, give much importance to advertisements.

Related Post

Your Ultimate Email Holiday Checklist Ultimate email holiday checklist Your lists are cleaned, email creatives have been designed. You are just about ready to send! Before you watch your ...
Window & Interior Display Advertising | How to Arrange | Advantages What is Window display (outside display)? Window display induces persons to enter into the shop. It arouses the interest of passers-by and kindles a ...
What is Waste in Advertising? What Causes Waste? What is Waste in Advertising? When an advertising campaign fails to achieve its objectives, we call it waste. The major objectives of advertisement a...
What is an Auction Sale? What are the Rules regarding Auction Sale? What is an Auction Sale? It is a public sale in which different willing buyers participate. The goods are finally sold to the highest bidder, i.e., t...
What are the purposes of advertisements? What are the Purposes of Advertisements? For a given market target, there are six purposes which an advertisement seeks to attain. It is possible to ...
Various kinds of Middlemen in Distribution Channel Middlemen participating in the channel function The distribution channel starts with the producer and ends with the consumer. In between, there are m...

Leave a Reply