Concentrated marketing, also referred to as niche marketing or micro-marketing, is a business strategy that involves concentrating a company’s resources and efforts on a specific and narrowly defined
What is product line contraction? Due to technological improvement and changes in customer’s tastes over time, products become obsolete and unprofitable. In such a state of affairs, it
Product-line modifications strategy generally involve changes in products or their respositioning by the enhancement of the promotional focus. The changes in product often furnish superior product satisfaction, thereby
When you are in the process of selecting the target markets, the marketing mix decisions must be evaluated. Basically, the elements for market mix decisions are the same
The forms of organization required to be established in foreign markets for direct exporting include branches and plant, licensing arrangements, joint ventures, exclusive agents and distributors. Creation of
One of the important decisions of the exporter is to decide upon the kind of organization he will create for direct exporting. These forms of organization are to
What is discharge of contract? Discharge of a contract implies termination of contractual obligations. This is because when the parties originally entered into the contract, the rights and
Development of a Strategy is concerned with the long-term and future decisions. The organizations formulates, analyses, selects and implements a strategy. Later, the organization follow-up, evaluate and improve
Return on total assets (ROA), a significant measure of entrepreneurial effectiveness, is a combination of the sales-profitability measure and an asset-utilization ratio. By calculating each component of the
Capitalization refers to a company’s long-term financing – the investment made in the company by long-term creditors and owners. Common Capitalization Ratios Ratios can show the relationship of